The Man Of Future Elon Musk Unveils Master Plans For The Next 10 Years!


As CEO of SpaceX, CEO of Tesla, and cofounder of OpenAI, Musk seems to be everywhere all at once, pushing all kinds of incredible new technologies. He's said he won't be happy until we've escaped Earth and colonized Mars.


Elon Musk is a man of impossible dreams.

His passion for innovation has made him one of the richest men in America, with an estimated worth of $10 billion. At the same time, he has been criticized for his hard-driving methods as a boss and for some of his more outlandish ideas.

On the other hand, he is realistic too.  He says starting a car company is idiotic and an electric car company is idiocy squared. He thinks the real challenge for developing driverless vehicles is sustainability.

The first master plan he wrote ten years ago is now in the final stages of completion.

It wasn't all that complicated and basically consisted of 4 points, which are:

  • Create a low volume car, which would necessarily be expensive

  • Use that money to develop a medium volume car at a lower price

  • Use that money to create an affordable, high volume car

  • While doing above, also provide zero emission electric power generation options

Now, ten years later, Musk is back with part two.

Musk has been teasing the master plan part II for days. It is the philosophical successor to his original master plan, published 10 years ago when few had heard of Tesla and fewer cared. What would be in it? Let's take a closer look at it together...

1. Create stunning solar roofs with seamlessly integrated battery storage

Musk wants to create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. He believes it's not possible if Tesla and SolarCity are different companies, which is why he thinks he needs to combine and break down the barriers inherent to being separate companies. 

"That they are separate at all, despite similar origins and pursuit of the same overarching goal of sustainable energy, is largely an accident of history. Now that Tesla is ready to scale Powerwall and SolarCity is ready to provide highly differentiated solar, the time has come to bring them together." He wrote.

2. Expand the electric vehicle product line to address all major segments

Musk is aware that today, Tesla addresses two relatively small segments of premium sedans and SUVs. However, with the Model 3, a future compact SUV and a new kind of pickup truck, they plan to address most of the consumer market. 

He says, in addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. He believes the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.

3. Develop a self-driving capability that is 10X safer than manual via massive fleet learning

As the technology matures, all Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability, meaning that any given system in the car could break and your car will still drive itself safely.

Musk also explains why Tesla is deploying partial autonomy now, rather than waiting until some point in the future. The most important reason is that, when used correctly, it is already significantly safer than a person driving by themselves and it would therefore be morally reprehensible to delay release simply for fear of bad press or some mercantile calculation of legal liability.

4. Enable cars to make money for owners when they aren't using it

When true self-driving is approved by regulators, it will mean that you will be able to summon your Tesla from pretty much anywhere. Once it picks you up, you will be able to sleep, read or do anything else enroute to your destination.

You will also be able to add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you're at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost. This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla.

The visionary founder of Tesla and SpaceX seems to have a solid plan to change life as we know it on Earth - and beyond.

Overall Master Plan, Part Deux is what it is intended to be, a vision for the future that Tesla can aspire to. It may seem unrealistic to some people, but an online money transfer system (PayPal) and commercial space vehicles (SpaceX), and even a performance electric car all started out that way, yet Musk and his teams made all of those a reality.

Turning the vision into a real plan and making money with it is the job of the COO and CFO, but it is refreshing to see a CEO prepared to look beyond the next few earnings reports and, by so doing, push a company towards real innovation. If nothing else, this plan demonstrates once again that Elon Musk is, in a literal sense, a visionary.

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