7 Terribly Wrong Marketing Ideas Of 2018 That Drove Everyone Mad!

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It seems like this year many of the companies had a bad marketing or branding campaign and they resulted in an absolute mess. Here are seven of them!

1. Fashion brand, H&M shared an image on its website of a young African-American boy.

He was modeling a green sweatshirt that included the slogan "Coolest Monkey in the Jungle."

Customers were outraged, and Twitter users called the company as racist and offensive.

Customers were outraged, and Twitter users called the company as racist and offensive.

H&M later apologized for the misstep.

2. Estee Lauder released a new line of foundation called Double Wear Nude Water Fresh Makeup SPF25.

The company released over 30 shades of the product. But the problem was that more than half of foundations was for women with very pale, light skin.

But the problem was that more than half of foundations was for women with very pale, light skin.

3. An unfortunate timing error led many basketball fans to believe the Milwaukee Bucks were celebrating the firing of head coach Jason Kidd.

However, it was franchise's 50th anniversary and any user who came to the team's Twitter profile was greeted with balloons.

4. Heineken released a video of their new light beer and people find it terribly racist.

The 30-second ad showed a bartender sliding a beer past three people, all of whom are black, to a lighter-skinned woman. The tag line read "Sometimes, lighter is better."

Chance the Rapper tweeted that the ad is "racist," and thousands of people agreed.

5. A Target customers discovered a Father's Day card and shared the shocking card on Facebook.

Card was depicting an African-American couple accompanied by the term "Baby Daddy".

Target later apologized and removed the card from about 900 stores.

6. Domino's Pizza in Russia offered 100 years of free pizza to people who tattooed the company's logo on their body.

And shared an image of the tattoo on social media.

The promotion started on August and was supposed to last two months.

But the company ended it after just five days.

7. Dolce & Gabbana shared an advertisement that shows a Chinese woman struggling to eat pizza and spaghetti using chopsticks.

People were outraged over not only tone of the narrator but also the depiction of Chinese people.

Gabbana and his co-founder Domenico Dolce have since apologized to the public, but were forced to cancel their Shanghai runway show, costing them millions.

Dolce And Gabbana Show In China Canceled After Racist Marketing Campaign! - onedio.co
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