New Era in Snapchat: How to Make Money on the App

January 06 2023 - 08:26pm

Snapchat is preparing to provide income to its users like other social media channels! Since 2011, Snapchat, which continues to work by improving itself, has not let its competitors breathe in this lane for years. Snapchat, which continues to put a little more on top of it in every update, is going to make a revenue arrangement to connect its users a little more.

So how to make money from Snapchat? How to monetize Snapchat usage? Let's take a look together.

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Snapchat, the application that allows instant text, photo, audio and video sending, is preparing to offer a new feature to its users.

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Famous for its filters, Snapchat is working on a new version that will allow augmented reality lens creators to monetize their creations.

This will allow paid upgrades to lenses with in-app currency.

The creators of the lenses will be able to embed new digital products into their existing lenses. Sophia Dominguez, the company's AR co-lead, said that they will be going for a new effect within the lenses, new editing tools or a similar enhancement of this kind.

Initially, Snapchat's feature will only be available for the more popular lenses, such as the "potato lens". The app will work with the creators of these most used lenses.

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Based on the new concept, unlockable upgrades will allow users to improve their effects with the magic wand or police officer costumes. They will use tokens for this. For now, Snapchat monetization will be available in Australia and New Zealand. Only a few creators have access to the feature.

These augmented reality effects that Snapchat offers to its users have been available for free for many years. These AR filters, which are the most striking and differentiate it from other competitors, are now waiting for the time to be monetized.

Until now, creators producing free AR content have worked under the assurance of partnerships with the brands that hired them.

So, How To Earn Money On Snapchat?

Dominguez said in a statement that she thinks AR creators will be able to make more money thanks to upgradable lenses. This model of Snapchat, which continues to work on non-advertising revenue sources, seems to be more profitable for both the user and the producer. Although the details on the subject have not yet been disclosed, it makes money with Snap Tokens that they use to tip game upgrades or content creators in the app.

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While this allows for a new revenue model to emerge, the usability of the system is entirely dependent on the consumption desires of Snapchat users.

This means that users need to be motivated to spend money to get customized and upgraded AR filters.

Sophia Dominguez said: 'We have no idea how this is going to go. We can't guarantee anything, but we hope that this is largely coming from our AR developers and that this is revenue going to them, that their subscribers will support them.