Amazon One Launches App to Streamline Palm Payment Service
Experience seamless in-store transactions with Amazon One's new app, allowing customers to register by simply taking a photo of their palm. This innovative approach not only enhances convenience but also marks a significant step towards a frictionless shopping experience for first-time users.
Signing up for Amazon One, our palm recognition service for entry, identification, and payment, is now easier than ever before.
Until now, customers had to visit a physical location to register by placing their palms over an Amazon One device.
Now, with the Amazon One app available on the Apple App Store or Google Play Store, users can register for Amazon One from home, work, or on the go.
The app eliminates the need for additional time during registration for first-time users, providing faster queues and a smoother in-store experience for retailers.
The new Amazon One app allows customers to log into their Amazon accounts, take a photo of their palms, and add a payment method to create their online profiles.
With over 8 million uses, more than 80% of customers using Amazon One in Amazon and Whole Foods Market stores prefer to use the service repeatedly.
Innovation can truly be everywhere. Expansion efforts are rapidly ongoing, and there is already a satisfying range of payment points available.
After registering, customers can use Amazon One for payment, entry, age verification, and loyalty rewards at over 500 Whole Foods Market stores, various Amazon stores, stadiums, airports, gyms, supermarkets, and over 150 third-party locations across the United States.
New artificial intelligence innovations provide high-accuracy identity matching.
Amazon One was developed using productive artificial intelligence to create synthetic palm images critical in training our machine learning models.
AI also supports our latest innovation, matching a smartphone photo with close infrared images taken from an Amazon One device, providing highly accurate and secure service.
When a customer registers their palm for the first time using the app, our AI system compares and matches palm and vein images captured by the Amazon One device with the smartphone photo, completing the registration process.
How does Amazon achieve this?
Amazon One looks at both your palm and underlying vein structure to create a unique digital, vectorial representation known as a palm signature for identity matching.
To ensure Amazon One continues to offer the same accuracy (99.9999%), new AI innovation compares palm images' vector representations in the Amazon One app with vector representations of palm and vein images in an Amazon One device.
Palm images taken through the Amazon One app are encrypted and sent to a secure Amazon One domain in the AWS cloud.
To maintain our high standards of customer privacy and data security, these images cannot be downloaded or saved to your phone and the mobile app includes additional anti-spoofing layers.
While customers enjoy the convenience of Amazon One, retailers and other businesses appreciate its fast, seamless, and secure experience.
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