If you're hoping to make it big on TikTok, it's extremely helpful to know the best practices for using the app.
Things like using the right hashtags, selecting the correct filters, and even posting at the best time may seem simple, but they can help make or break your TikTok career.
In this article, we'll find out when the best time to post on TikTok is!
When's the Best Time to Post on TikTok?
The best time to post on TikTok is during peak hours, which differ depending on your location.
In the United States, for example, the prime time to post is between 9 PM and 10 PM EST. That's because this is when most people in the US are winding down from their day and scrolling through TikTok before bed.
However, if you're in a different time zone, it's important to adjust your posting schedule accordingly.
For instance, if you're in Australia, the best time to post would be between 6 PM and 7 PM AEST. During this time, people who are getting home from work or school are looking forward to consuming light entertainment on social media apps, including TikTok.
Are you seeing a trend here? Yes, that's right—people are more likely to browse TikTok when they're done with their day and just getting ready to relax or go to sleep.
So, if you're in Asia, like Singapore, the best time to post would be between 9 PM and 10 PM SGT. And, if you're in the United Kingdom, the best time to post would be 8 PM and 9 PM GMT.
Is Posting During Peak Hours Very Effective?
Of course, these are just general guidelines—not everyone's schedule is the same, so it's important to experiment with different posting times to see what works best.
You can do this by posting at different times of the day and on different days of the week to see when you can get the most views and engagement.
It's also important to consider your own personal audience when determining the best time to post.
For example, if most of your followers are teenagers who are in school during the day, you'll want to avoid posting during those hours.
The same goes for posting late at night—if your followers are adults with full-time jobs, they're likely to be asleep during those hours.
Using TikTok's Insights Feature
To get a better idea of when your specific audience is most active, you can use TikTok's Insights feature.
This feature will give you detailed information on when your followers are online, so you can adjust your posting schedule accordingly.
In general, though, the best time to post on TikTok is during peak hours in your time zone.
By posting during these times, you'll have a better chance of reaching a larger audience and getting more views, likes, and comments on your videos.
Of course, it's also important to post quality content that your audience will enjoy.
If you can do both of those things, you'll be well on your way to becoming a TikTok star!