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The 'Tradwife' Trend is Taking Over Social Media: What’s Behind the Rise of Traditional Housewives?

The 'Tradwife' Trend is Taking Over Social Media: What’s Behind the Rise of Traditional Housewives?

Berfin Ceren Meray
September 11 2024 - 12:08am

For decades, women have fought hard to achieve the freedoms they enjoy today—working, voting, and making their own choices. Yet, amidst all this progress, a surprising trend has emerged. Have you noticed the growing popularity of 'tradwives' on Instagram and TikTok? These traditional housewives, often with five or more children, are redefining domestic life in the 21st century. Let's dive into what’s fueling this movement!

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During World War II, Naomi, who worked in the machinery section of a military airbase, mobilized 6 million women and led to the emergence of a symbol of resistance that remains popular even today.

During World War II, Naomi, who worked in the machinery section of a military airbase, mobilized 6 million women and led to the emergence of a symbol of resistance that remains popular even today.

With men going off to war, Naomi began working in a factory, and when a photographer visited the factory, she struck that now-famous pose. The photo, published in a newspaper, inspired millions of women, prompting them to enter the workforce.

Today, there are millions of working women.

Today, there are millions of working women.

Our women are getting educated, securing jobs, and standing on their own feet. Except for some. You may have come across women on social media who devote themselves entirely to their home, husband, and children. They resemble an exaggerated continuation of the 'cook for yourself, eat for yourself' trend that began during the pandemic.

So much so that these women, who have become famous on Instagram and TikTok, gave birth to the tradwife (traditional wife) trend.

So much so that these women, who have become famous on Instagram and TikTok, gave birth to the tradwife (traditional wife) trend.

Hannah, with 7.6 million followers on TikTok and 9.1 million on Instagram, is just one of these tradwives.

Women in the traditional wife role bake their own bread, sew their own clothes, milk their cows to make cheese while holding their babies in their arms.

Women in the traditional wife role bake their own bread, sew their own clothes, milk their cows to make cheese while holding their babies in their arms.

In addition to all this, they somehow manage to shoot and edit videos 'worthy of sharing on Instagram.' And, of course, their ever-increasing number of children is just another detail.

This trend is, of course, not just about cooking good meals and taking care of children.

This trend is, of course, not just about cooking good meals and taking care of children.

These women are withdrawing from the workforce, becoming financially dependent on their husbands, accepting their word, and, so to speak, submitting to their dominance. Moreover, they argue that all of this is 'very beautiful, very comfortable.'

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