--- title: "Mert Alas & Marcus Piggott: The Dynamic Duo of Evocative Fashion Imagery - Onedio" description: "Mert Alas and Marcus Piggott, a dynamic duo better known as Mert and Marcus, have redefined the contours of fashion photography, pushing boundaries and chall..." image: "https://img-s2.onedio.com/id-6462473a94713552308cdfa4/rev-0/raw/s-6f522ffef0000da466f636ed2f5f48b6cee14a88.jpg" --- Feedback Add to Favorites. ![article/comments](/svg/article/comments.svg) ![article/share](/svg/article/share.svg) Share [](https://news.google.com/publications/CAAqBwgKMIGmrAsw_rDEAw?ceid=TR:tr&oc=3&hl=tr&gl=TR) [News](/) [Culture](/culture) [Photography](/culture/photography) Mert Alas & Marcus Piggott: The Dynamic Duo of Evocative Fashion Imagery [![Nagihan Melike Demircioglu](https://www.gravatar.com/avatar/490e9b76693360da366561469504c143?s=500&d=mm)](/profile/nagihanddemircioglu) [Nagihan Melike Demircioglu \- Onedio Member](/profile/nagihanddemircioglu) Mayıs 15 2023 - 07:35pm [![google-g-white](/svg/google-g-white.svg) ![cross-white](/svg/cross-white.svg) ![onedio-o-white](/svg/onedio-o-white.svg) Onedio’yu Google’da tercih edilen kaynak olarak ekleyin ![plus-blue](/svg/plus-blue.svg)](https://www.google.com/preferences/source?q=onedio.com "Google’da Tercih Edilen Kaynak Olarak Ekleyin") Mert Alas and Marcus Piggott, a dynamic duo better known as Mert and Marcus, have redefined the contours of fashion photography, pushing boundaries and challenging the norm with their visionary creativity. They have carved a unique niche for themselves in an industry teeming with talent, creating iconic images that blend artistry with commercial appeal. Scroll Down to Continue ![chevron-right-grey](/svg/chevron-right-grey.svg) Advertisement ## From Istanbul and Wales to the Catwalk: The Fashion Odyssey of Mert and Marcus ![fullscreen](/svg/fullscreen.svg) ![From Istanbul and Wales to the Catwalk: The Fashion Odyssey of Mert and Marcus](https://img-s3.onedio.com/id-6462253df0c1dc1832d81828/rev-0/w-600/h-778/f-jpg/s-f8354498d52d6acb5fba96659a9ae23d107510aa.jpg) Mert, born in Turkey, and Marcus, a native of Wales, first crossed paths at a party in England in 1994. Their connection was immediate and profound, and so began their transformative journey into the world of fashion. Scroll Down to Continue ![chevron-right-grey](/svg/chevron-right-grey.svg) Advertisement ## From a Second-Hand Polaroid to Iconic Images: The Birth of a Distinctive Photographic Style ![fullscreen](/svg/fullscreen.svg) ![From a Second-Hand Polaroid to Iconic Images: The Birth of a Distinctive Photographic Style](https://img-s1.onedio.com/id-646248f613be290c3807ab53/rev-0/w-600/h-336/f-jpg/s-fdf4d9326104de66974abad8a8921ac29b308558.jpg) They pooled their resources to buy their first camera, a second-hand Polaroid, and started shooting their friends, honing their distinctive style that would eventually come to define their work. ## Revolutionizing Fashion Photography: The 1997 Dazed & Confused Breakthrough ![fullscreen](/svg/fullscreen.svg) ![Revolutionizing Fashion Photography: The 1997 Dazed & Confused Breakthrough](https://img-s1.onedio.com/id-64622577345bb8f32a17fc0c/rev-0/w-600/h-800/f-jpg/s-22003d7b879536e4c19f7c5065f3993d31f8e59d.jpg) Their breakthrough moment came in 1997 when they were commissioned for a shoot for 'Dazed & Confused' magazine.The images they produced were strikingly unique and conveyed a sense of raw, intense emotion that was rarely seen in fashion photography at the time. ## Digital Glamour Fusion: Mert and Marcus' Meteoric Rise in Fashion Photography ![fullscreen](/svg/fullscreen.svg) ![Digital Glamour Fusion: Mert and Marcus' Meteoric Rise in Fashion Photography](https://img-s1.onedio.com/id-64622d537fadaa0d2c4db8ae/rev-0/w-600/h-449/f-jpg/s-86bb22ed4d1609369b6be1873336ae5194572bec.jpg) This distinctive style quickly catapulted them to the forefront of the industry. Over the years, Mert and Marcus have become synonymous with their high-octane, glamorous style, combining classic photographic techniques with digital manipulation.Their work often uses extreme lighting and color saturation to heighten the drama and impact of their images. ## Powerhouse Collaborations: Iconic Partnerships in Fashion and Luxury ![fullscreen](/svg/fullscreen.svg) ![Kate Moss](https://img-s3.onedio.com/id-6462465894713552308cdfa2/rev-0/w-600/h-401/f-jpg/s-ffc59a4a6f5f79d2fc5252e275806b303f7de002.jpg) The duo has collaborated with some of the most prestigious names in the fashion industry, from top-tier magazines like Vogue, W Magazine, and Harper's Bazaar, to luxury brands like Gucci, Louis Vuitton, and Givenchy. Scroll Down to Continue ![chevron-right-grey](/svg/chevron-right-grey.svg) Advertisement ## Soulful Portraits: Mert and Marcus' Captivating Artistry in Celebrity Photograph ![fullscreen](/svg/fullscreen.svg) ![Soulful Portraits: Mert and Marcus' Captivating Artistry in Celebrity Photograph](https://img-s1.onedio.com/id-6462318372a637ff331f6bdd/rev-0/w-600/h-750/f-jpg/s-384c792496b189adf3417b50cf255dba9cf52cfc.jpg) The magic of Mert and Marcus lies not only in their technical prowess and creative ingenuity but also in their unparalleled ability to capture the true essence of their celebrity subjects.Their portfolio of celebrity portraits is a testament to their creative versatility. ## Collaborative Alchemy: Artistic Synergy with Their Subjects ![fullscreen](/svg/fullscreen.svg) ![Collaborative Alchemy: Artistic Synergy with Their Subjects](https://img-s2.onedio.com/id-646238c1a7495d432d504607/rev-0/w-600/h-402/f-jpg/s-0159e8c723a5cedafae78e70cf513c6218fe6975.jpg) Each photoshoot is a collaborative process, where Mert and Marcus work closely with their subjects to create images that are both visually striking and emotionally resonant. ## Beneath the Spotlight: Unveiling the Essence of Celebrities ![fullscreen](/svg/fullscreen.svg) ![Beneath the Spotlight: Unveiling the Essence of Celebrities](https://img-s1.onedio.com/id-6462397dc6f0700c2e110e2e/rev-0/w-600/h-799/f-jpg/s-bff4e579c0e5e8c8e538877790709968a83d9d67.jpg) They create an environment where their subjects feel comfortable and empowered, allowing them to express themselves fully. The result is a portrait that transcends the surface-level glamour of celebrity culture and offers a deeper, more authentic glimpse into the person behind the fame. ## Beyond Fashion: Artistic Activism and LGBTQ+ Advocacy ![fullscreen](/svg/fullscreen.svg) ![Beyond Fashion: Artistic Activism and LGBTQ+ Advocacy](https://img-s1.onedio.com/id-64623c8fc6f0700c2e110e30/rev-0/w-600/h-283/f-jpg/s-428c7b89cddbca3c163286fc6f5aa346e2d7585f.jpg) Yet, their work extends beyond the realm of fashion. Mert and Marcus have used their platform to advocate for LGBTQ+ rights and equality, their art becoming a form of social commentary. ## Provocative Lens on Sexuality and Identity ![fullscreen](/svg/fullscreen.svg) ![Provocative Lens on Sexuality and Identity](https://img-s3.onedio.com/id-64624068386f46c72e7469d8/rev-0/w-600/h-449/f-jpg/s-efc785ca12fa81fc1ac93e246fad316702fbb69d.jpg) Their photography featuring themes of sexuality and identity, challenges societal norms and promotes a broader, more inclusive definition of beauty. Scroll Down to Continue ![chevron-right-grey](/svg/chevron-right-grey.svg) Advertisement ## Elevating Boundaries: Mert and Marcus' Trailblazing Legacy in Fashion Photography ![fullscreen](/svg/fullscreen.svg) ![Elevating Boundaries: Mert and Marcus' Trailblazing Legacy in Fashion Photography](https://img-s1.onedio.com/id-646240c2386f46c72e7469dc/rev-0/w-600/h-388/f-jpg/s-1a65badc00ca2e98696065af6dd82a832e799ca2.jpg) Mert Alas and Marcus Piggott's journey is a testament to the power of collaboration and a shared vision. Their work is a blend of art and commerce, high fashion and pop culture, tradition and innovation. ## Redefining Beauty in Fashion Photography ![fullscreen](/svg/fullscreen.svg) ![Redefining Beauty in Fashion Photography](https://img-s1.onedio.com/id-6462421dd6d10c67364041cb/rev-0/w-600/h-406/f-jpg/s-8d3d57862e793413d9f9e9b9239d1078bfb8da46.jpg) Through their lens, they continue to redefine beauty, challenge perceptions, and shape the future of fashion photography. 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Dumlupınar Bulvarı No:3/A Blok Next Level Ofis 124 Nolu Ofis (Eskişehir Yolu) Çankaya ANKARA" }, "telephone": "0 312 969 33 96", "email": "onedio@onedio.com", "logo": "https://onedio.com/images/logo/onedio-new2x-new.png" } { "@context": "https://schema.org", "@type": "NewsArticle", "image": { "@type": "ImageObject", "url": "https://img-s2.onedio.com/id-6462473a94713552308cdfa4/rev-0/w-1200/h-748/f-jpg/s-0d9659a14febf5536f1a133acbecf9faa7834963.jpg", "height": "748", "width": "1200" }, "headline": "Mert Alas & Marcus Piggott: The Dynamic Duo of Evocative Fashion Imagery", "articleBody": "Mert Alas and Marcus Piggott, a dynamic duo better known as Mert and Marcus, have redefined the contours of fashion photography, pushing boundaries and challenging the norm with their visionary creativity. They have carved a unique niche for themselves in an industry teeming with talent, creating iconic images that blend artistry with commercial appeal.Mert, born in Turkey, and Marcus, a native of Wales, first crossed paths at a party in England in 1994. Their connection was immediate and profound, and so began their transformative journey into the world of fashion.They pooled their resources to buy their first camera, a second-hand Polaroid, and started shooting their friends, honing their distinctive style that would eventually come to define their work.Their breakthrough moment came in 1997 when they were commissioned for a shoot for 'Dazed & Confused' magazine.The images they produced were strikingly unique and conveyed a sense of raw, intense emotion that was rarely seen in fashion photography at the time.This distinctive style quickly catapulted them to the forefront of the industry. Over the years, Mert and Marcus have become synonymous with their high-octane, glamorous style, combining classic photographic techniques with digital manipulation.Their work often uses extreme lighting and color saturation to heighten the drama and impact of their images.The duo has collaborated with some of the most prestigious names in the fashion industry, from top-tier magazines like Vogue, W Magazine, and Harper's Bazaar, to luxury brands like Gucci, Louis Vuitton, and Givenchy.The magic of Mert and Marcus lies not only in their technical prowess and creative ingenuity but also in their unparalleled ability to capture the true essence of their celebrity subjects.Their portfolio of celebrity portraits is a testament to their creative versatility.Each photoshoot is a collaborative process, where Mert and Marcus work closely with their subjects to create images that are both visually striking and emotionally resonant.They create an environment where their subjects feel comfortable and empowered, allowing them to express themselves fully. The result is a portrait that transcends the surface-level glamour of celebrity culture and offers a deeper, more authentic glimpse into the person behind the fame.Yet, their work extends beyond the realm of fashion. 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