Many Apple users have expressed dissatisfaction with the iPhone's charger's singular shape, bringing up frustration with the charger being unable to be multifunctional like other brand chargers.
Apple's iPhone and iPad chargers were USB-based lightning connectors with the usual shape a few years ago, allowing users to charge while driving and using various mobile adapters. However, following global complaints about Apple chargers being cloned by third-party retailers, the tech giant decided to discontinue the chargers' USB feature.
According to Apple's marketing chief, the company recently announced that they will first need to abide with an EU law that mandates digital devices to use a widely accepted charging type known as the USB-C charger.
'Obviously, we'll have to comply,' Apple's senior vice president of worldwide marketing, Greg Joswiak, said on Tuesday at the Wall Street Journal Tech Live conference.
“We got to a better place which is power adapters with detachable cables. All of them being USB-A or USB-C and you choose the cable which is appropriate for your device. That allowed over a billion people to have that (lightning) connector and to be able to use what they have already and not be disrupted and cause a bunch of e-waste,” he said.
Just this Monday, ministers from the European Union states approved the USB-C charger law, which implies that by 2024, devices like smartphones and tablets are mandated to use USB-C charging.
The company's executive also discussed Apple's commitment to going on its own route as well as trusting its technicians instead of abiding with legislative norms as well as trying to adopt 3rd party components. Joswiak also mentioned the micro USB as well as how the tech giant has been pressed to meet ill-conceived demands.
European Union officials contended that the rules and regulations would reduce waste since customers wouldn't be required to purchase a brand-new charger each time they purchased a gadget. According to the EU, it will decrease the amount as well as decommissioning of new chargers.
“We think the approach would have been better environmentally and better for our customers to not have a government that is that prescriptive,” Joswiak stated.