How German Industrial Designer Dieter Rams Forever Altered the Fate of Apple Products
How German Industrial Designer Dieter Rams Forever Altered the Fate of Apple Products
Explore the indelible legacy of visionary German industrial designer Dieter Rams, the mastermind behind several iconic products for Braun. Rams' profound and nuanced influence has left an enduring mark on Apple's design ethos, shaping a legacy that extends both deep and wide in the world of industrial design.
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Rams was a name associated with the philosophy of "Less, but better."
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At the time, Jony Ive, a designer, was leading Apple's design department.
Ive managed to borrow design elements from Dieter Rams' Braun designs.
Here are the 10 Design Principles Rams used at Braun:
These principles constitute the unwavering foundation for Rams to deliver innovative, useful, and aesthetic designs.
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The elegant lines of the MacBook, the intuitive interface of the iPhone, and the understated elegance of the Apple Watch – all are, in essence, the reluctant legacy of German industrial designer Dieter Rams to Apple.
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