Nike Launches 'Footballverse' World Cup Campaign

A new football campaign from sportswear brand Nike titled ‘Footballverse’ comes as the 2022 World Cup in Qatar approaches.

The campaign is headed by a four and a half minute video advertisement features some top stars of the football world, including Alex Morgan, Cristiano Ronaldo, Kylian Mbappé, Ronaldinho and Sam Kerr.

The concept of the campaign poses the question, what would a universe where some of the greatest compete against each other look like?

To answer this question, the American sports brand has created the “Footballverse,” where stars from different eras compete both against and with each other.

View the new star studded Nike Football World Cup film below:

“The timeless debate of who’s best could be solved for one brief moment in Nike’s latest film “Footballverse,” a press release from Nike reads.

The Nike statement announcing the campaign details that the advert film heading the campaign “ exemplifies Nike’s long-standing belief that the future of sport has infinite potential — and encourages a new generation of footballers to prove it.”

The body of the statement from Nike reads below:

“By championing incredible Nike players, past and present, “Footballverse” also shows that every generation of athletes makes a unique footprint on the game, expands the sport, and inspires future generations to leave their mark,” the release says.

“The four-and-a-half-minute film features a dozen elite Nike athletes: Alex Morgan, Carli Lloyd, Cristiano Ronaldo, CR Jr., Edgar Davids, Kevin De Bruyne, Kylian Mbappé, Leah Williamson, Phil Foden, Ronaldinho, Ronaldo Nazário, Sam Kerr, Shane Kluivert and Virgil van Dijk,” it says of its advert film’s star line up of great footballers.

“In addition to notable players, the film has a familiar soundtrack, “Weird Science,” written by Danny Elfman and performed by Oingo Boingo.”

The new advertising campaign will compete against the new advert film from Nike’s biggest rival company, Adidas, as the World Cup approaches.

The Qatar World Cup begins on Sunday when the host nation take on Ecuador on Sunday.

The competition marks the first World Cup that will take place in the Middle East.

It is also the first that will take place in the Winter time, due to the extremely hot desert conditions that Qatar is host to for much of the year.

However, the awarding of the tournament by FIFA has been mired in controversy due to reports of corruption from football’s governing body and the poor human rights record of the country.