This Robotic Arm Promotes NatGeo's Genius By Turning Selfies Into Art!

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National Geographic promoted Genius, its series about the life of Albert Einstein, with a stunt at SXSW that sees selfies turned into art on a recreation of the iconic inventor's "chalkboard."

Visitors to the festival submitted their selfies via Twitter by adding the #GeniusBoard hashtag, and then saw their portrait drawn by a robotic arm using Einstein's words, symbols, and equations as pixels!

This Robotic Arm Promotes NatGeo's Genius By Turning Selfies Into Art!

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