How Successful is Kylie Jenner's "Kylie Cosmetics"? What is Her Current Net Worth?
The Kylie Cosmetics business is so strong because Kylie Jenner’s online and offline fans are its customers. They follow her on social media regularly and want to know everything about her life. This is used by the businesswoman in the beauty industry to advertise her collections online.
According to a recent StyleCraze market survey, Kylie Cosmetics is again recognized as the most favored celebrity cosmetic brand. The second most popular was Selena Gomez's Rare Beauty, while the third was Harry Styles' Pleasing.
Who is Kylie Jenner?
Kylie Kristen Jenner is a 25-year-old American media personality, socialite, and businesswoman. In her childhood, she starred in the E! reality television series Keeping Up with the Kardashians from 2007 until 2021. Kylie Jenner is the founder and owner of the cosmetic company Kylie Cosmetics. Kylie Jenner is also the third-most-followed person on Instagram, with 375 million and counting.
When Kylie was 14, she collaborated with PacSun and her sister Kendall and created an array of clothing, Kendall & Kylie. In 2015, Kylie launched her cosmetics brand, Kylie Lip Kits, which she renamed Kylie Cosmetics a year later. The sisters also released a mobile app that reached number one on the iTunes App Store called Kendall and Kylie.
Kylie Jenner Career and Business
Kylie Cosmetics, LLC, formerly known as Kylie Lip Kits, is an American cosmetics company founded by none other than Kylie Jenner.
Kylie Jenner founded her company, Kylie Cosmetics, to have brought in $400 million in revenue in its first two years, according to Forbes. In November 2019, Kylie Jenner signed a deal to sell 51% of Kylie Cosmetics to Coty Inc. for $600 million, which valued her company at $1.2 billion.
Forbes reported in 2018 that Kylie Jenner's company was valued at $800 million and an additional $100 million more in the following year. Forbes also claimed that the company made less money than the Jenners claimed.
Kylie Jenner's Brands
In 2014, Kylie Jenner and her mother, Kris Jenner, founded Kylie Lip Kits (later known as Kylie Cosmetics) and partnered with a retail and product development company, Seed Beauty. Seed Beauty produced the first 15,000 lip kits that the Jenners funded at $250,000 from her modeling earnings.
The company was later renamed Kylie Cosmetics, and the production rose to 500,000 kits. By the end of 2016, the company's total revenue was over $300 million.
Kylie described her decision to use her former insecurity about her lip size as an inspiration for her successful brand and company, stating that it's one of the most authentic things she has done in her career.
Kylie Jenner has collaborated with several other celebrities on collections for Kylie Cosmetics. Some notable collaborations include her sisters Kim, Khloe, and Kourtney Kardashian. Most recently, Jenner collaborated with her mom, Kris Jenner.
In November 2016, Kylie announced the first Kylie Cosmetics collaboration called Koko X Kylie, where she teamed up with her beloved sister, Khloe Kardashian.
Kylie Jenner's Net Worth
Despite being the youngest in the entire Kardashian-Jenner clan, Kylie Jenner is one of the most successful women in her family and the world. Her success paved the way for her to get a net worth challenging to match.
Kylie currently earns around $100 million per year, mostly from her cosmetics company Kylie Cosmetics, for $600 million, but she only received $340 million because of taxes.
Kylie Jenner has a total net worth of USD 1 billion as of 2022. Kylie has also gained the title of the youngest self-made billionaire at the age of 21 from the American business magazine Forbes. Kylie earned most of her wealth through her career in modeling, brand endorsements, social media earnings, and her cosmetic company and brand, Kylie Cosmetics.
Earnings from Instagram
With Kylie Jenner's success, she has also gained fame on social media platforms such as Instagram, where she is the third most followed personality. With 375 million and counting, Kylie Jenner is paid around $1.2 million on average for a single post on Instagram.
Kylie Jenner Net Worth History
Kylie Jenner's total net worth is $750 million.
Year Net Worth
2011 $300,000
2013 $2,000,000
2014 $4,000,000
2016 $10,000,000
2017 $50,000,000
2018 $200,000,000
2019 $300,000,000
2020 $650,000,000
2021 $700,000,000
2022 $750,000,000
For the past decade, Kylie has earned an average of $266.63 million per year.
It has been rumored that Kylie spends $300,000 a month on clothes for herself and her daughter. She was also rumored to pay $300-400,000 monthly on bills.
Other Careers
Kylie Jenner has earned much in her modeling career, which has also contributed to her brand's success. Kylie has also amassed a cosmetics empire, starred alongside her family in the reality show Keeping Up with the Kardashians, also with her spin-off Life of Kylie, started a clothing line with her sister, and made millions from Instagram.
Controversies
Kylie Jenner appeared in the August 2018 cover issue of Forbes. The magazine bestowed her the title of the youngest self-made billionaire with $900 million at the age of 21. However, the term 'self-made' sparked worldwide criticism. Critics argued that Kylie was already born with a golden spoon in her mouth.
Some even took her Forbes cover seriously, as journalists wrote pieces about inequality and inheritance, wealth distribution, and societal upward mobility. However, Kylie's sister, Kim, and Paris Hilton have defended the young billionaire, proving all assertions that she is indeed a self-made billionaire.
Final Call
“It’s about being who you are. If people can’t accept it, too bad.”
- Kylie Jenner
Kylie Kristen Jenner is a 25-year-old self-made billionaire with an average of $266.6 million net worth per year since 2011. In her childhood, she starred in the E! reality television series Keeping Up with the Kardashians from 2007 until 2021.
Her success caused a dispute over the years, but this has not hindered her from achieving her dreams. Kylie Jenner will be one of the most influential women in the history of showbiz media, as no one cannot match her success.
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