East Coast legend Diddy has become one of hip hop's richest men after being declared a billionaire.
According to the former senior entertainment editor of 'Forbes,' Zack O'Malley Greenburg, Diddy has become a billionaire.
The writer announced the news on the writing site, 'Substack,' through his blog.
According to 'Forbes,' Kanye West is no longer a billionaire after sportswear brand Adidas ended their business relationship with the hip hop icon earlier this week.
West, now named 'Ye,' also saw several other business deals with major companies, like thatof his deal with Balenciaga, fall by the way side in recent times after he has come out with a number of controversial opinions in recent times.
Most controversial were Ye's anti-Semitic remarks made in a number of interviews, most recently on the 'Drink Champs,' podcast as well as through his social media accounts.
Ye is now valued at around $400 million in the aftermath of his many partnerships going dry.
According to O'Malley Greenburg's article, Ye remains amongst the top five richest people in hip hop but he has now been overtaken by Diddy in terms of wealth.
Jay-Z is reported to still be the genre's wealthiest man, with his net worth valued at a massive $1.5 billion.
Diddy, real name Sean Combs, is valued at the billion mark now, which sees him slide into second place among hip hop's rich elite behind Jay-Z.
Amongst Diddy's assets are the media company 'Revolt,' as well as his years of investment in the alcoholic brand Ciroc, and its DeLeon tequila. The latter deal is reported to be worth over $60 million.
Rounding out the top 5 are Berner in fourth, valued at $410 million and Dr. Dre in fifth, with an evaluation of $400 million.
Ahead of this news, Diddy had in fact posted a video where he boasted of being 'hip hop's first billionaire' on YouTube. Despite his claims the East Coast mogul actually claimed he had not yet reached the status of billionaire quite yet.
“A lot of blogs took that as I had become Hip Hop’s first billionaire. That is not the case,” Diddy clarified on social media, following his initial video's popularity.
“It really ain’t about the money at the end of the day, it’s about the impact that you have on the world,” the rapper and producer added.
Recently Diddy had a falling out with Ye after he said live on radio that he disagreed with West's donning of a 'White Lives Matter,' t-shirt at Paris Fashion Week.