The popularity of the show had an impact on the consumer market as well. The striped pajamas worn by the character Gaffur, portrayed by Peker Açıkalın, became a trend in Turkey. The striped pajamas produced by Sümerbank, which had gone out of fashion in recent years, regained popularity due to the character Gaffur's constant attire in the show. These pajamas were even labeled with signs saying 'Gaffur pajamas have arrived' and were displayed on mannequins in store windows. News articles reported instances where the pajamas sold out and even entered the black market in some places. However, with Gaffur's departure from the show, the sales came to a halt. Additionally, Gaffur's influence led to the creation of a sports team named 'Gaffur Nasılım Spor' in Şırnak, as well as a rock band named 'Gaffur' in Beyoğlu.
In an article titled 'Current Risks Towards the Family Institution' published by the Prime Ministry's Family and Social Research Institution, it was stated that one of the individuals negatively affecting the Turkish family structure was the character Makbule Kral, portrayed by Hasibe Eren. Makbule's divorce from İzzet and her sharing a house with her uncle and former fling Burhan were highlighted as factors contributing to this perception. It was argued that Makbule and other characters in the show created undesirable behavior patterns in the context of the audience, posing a risk to societal life. Dr. Ünal Şentürk, who discussed this article, later mentioned that the reason for Aslı and Cem's divorce was unknown and living together in the same house was also considered a societal risk.
The character Burhan, portrayed by Engin Günaydın, was cited as an example when explaining the importance of the Law on the Establishment of Probation and Assistance Centers implemented in Turkey since July 3, 2005, by the then Minister of Justice, Mehmet Ali Şahin.
The General Organization Secretary of Diyanet-Sen, an organization affiliated with the Memur-Sen Confederation, criticized the names used in Avrupa Yakası and other TV series. He argued that names like Burhan, Taceddin, and Gaffur had religious origins, and characters with such names being portrayed as bad, naive, and foolish could lead to irreversible damage to the nation's national and spiritual sentiments.