Rojda Demirer's Chocolate Brand Draws Attention With A 4,125 Lira Box
Rojda Demirer, known from series such as Melekler Korusun and Çarpışma, also has a second career in business. She went into chocolate years ago with her sister Ruken Demirer, and the brand now has two stores in Istanbul. Its prices are drawing attention: the range includes a specially designed box listed at 4,125 lira.
Rojda Demirer has been in the chocolate business with her sister Ruken Demirer for about 16 years.
Rojda Demirer has appeared in productions including Melekler Korusun, Geniş Aile, Kördüğüm, Çarpışma and Maraşlı. She and Ruken Demirer, also an actress, entered the sector roughly 16 years ago and turned a childhood dream into a brand called Marie Antoinette Chocolatier.
According to Sözcü, Rojda Demirer goes into the workshop and handles orders whenever filming allows. Talking about the business on İlker Ayrık's show, she said: 'We host a lot of guests. Everything is going very well.'
Wooden Book-Shaped Boxes
Decor inspired by the 1700s and wooden boxes shaped like books, which can be displayed on a shelf, complete the brand's concept. According to the brand's own website, the chocolates are made daily and by hand with raw materials brought from Belgium. The collection, described as additive-free, has more than 60 varieties.
The specially designed Royal Box is listed at 4,125 lira.
According to prices reported by Sözcü on November 6, the brand's Royal Box sells for 4,125 lira. That figure applies to this one box, and prices vary across other products and boxes.
For example, madeleine chocolates in a medium portrait box cost 1,695 lira, while a single chocolate is said to cost 85 lira.
Rojda Demirer also shares the production process on social media from time to time, posting recipes for the chocolates she makes in the workshop. One of her videos shows the New Year's chocolate she prepared to welcome 2025.
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