Series Premiere: Lust Joins The List of HBO Max Original Shows

Cancel your Friday night out plans, gather your girlfriends and prepare to binge this Swedish series. The raunchy comedy, starring four middle-aged women in Stockholm, launches today March 18, on HBO Max. While the concept takes you back to the classic Sex and the City, Lust explores the sex lives of women in their 40s rather than the former's single women in their 30s.

Lust held its world debut on February 14 at the fantastic Berlinale Series during the Berlin International Film.

The four stellar leading ladies are Sofia Helin (Anette), Elin Klinga (Martina), Julia Dufvenius (Ellen) and Anja Lundquist (Nadia) starring as women in their 40s in Stockholm struggling to keep their sexual urges afloat in a sexual pain-stricken world. 

Anette, a public health practitioner, carries out research on sex as a highway to health. The study makes the friend group question their sex lives where the decadent Swedish Sin is slowly been overtaken by the harsh realities of Thursday sex, marriage, kids and divorce. They face the never-ending struggle to stay fit, young and sexy.

The eight-episode comedy show is co-created by Lundqvist, Dufnevius, Helina and Åsa Kalmér. It is created and written by Frans Milisic Wiklund and directed by Ella Lemhagen. The production duo comprises Karl Fredrik Ulfung and Sandra Harms, while executive producers are Camilla Curtis and Christian Wikander. 

Harms says that the concept of female sexuality for women over 40 was coined by the characters themselves on noticing that sexual roles are relatively lacking for middle-aged women in the filming industry. 'They stated that so many stories go untold, which I found interesting. We held a meeting to talk about it and quickly landed on this comedy,' she declares.

Get the tip of the iceberg of these women’s erotic misadventures in the video below. Lust explores each of their journey to understanding their sexual needs and how to get satisfied in later life.