Rappers Drake and 21 Savage have announced that they will be releasing a new joint album together, which will be called, 'Her Loss.'
The pair made the announcement in quite an innovative way, interlacing a new music video with the news.
On Friday (21st October), Drizzy announced that he would be dropping a new music video for the duo's most recent song release. 'Jimmy Crooks,' from his 'Honestly, Nevermind,' album.
The official video was released today, which also happens to be the birthday of 21 Savage.
Drake posted to his Instagram story, 'Jimmy Cooks video dropping Saturday,”
The upload was accompanied by a picture displaying two chains; one had a chilled out pendant of the OVO Owl and the other was adorned with 21 Savage's 4L Logo.
The video, which is out now, is directed by Mahfuz Sultan and features a hidden message pop up around halfway through the video clip.
It comes as Drake's rap verse comes to its conclusion and the track evolves into its instrumental phase.
The message pops up then and reads “HER LOSS, ALBUM BY DRAKE AND 21 SAVAGE, OCTOBER 28, 2022.”
Why not check out the video directly below:
Drake & 21 Savage - Jimmy Cooks
As you'll see, the clip sees Savage and the 6God perform to the camera in front of a green screen featuring a number of different types of video footage.
All the while, 21 Savage lurks in the background and the two appear to fall into conversation after Drake finishes his verse.
The official music video now has over one and a half million views on YouTube since its release.
Fans will notice that the new album comes after Drake and 21 Savage have collaborated on a number of tracks together in recent times.
The duo featured on the song 'Knife Talk,' released in 2021 and before that they worked together on 'Mr. Right Now,' in 2020 and 'Sneaking,' first released in 2016.
Last Wednesday, 21 savage surprised supporters at the Morehouse-Spelman homecoming concert at the Forbes Arena in Atlanta when he brought out Drake on stage to perform 'Jimmy Crooks,' in concert for the first time.
Drizzy also performed 'Nonstop' from his 2018 album 'Scorpion,' to the delight of those in attendance.
Drake - Nonstop
Drake recently became the most streamed artist of all time on Spotify, which saw the streaming platform, who sponsor La Liga giants, FC Barcelona, adorn the team's shirts with the OVO Owl logo recently in acknowledgement of Drizzy's achievements.