Apple and Mercedes have just announced that Apple Music is now rolling out the premium immersive Spatial Audio for Mercedes-Benz cars, and it's really damn expensive!
What is Spatial Audio?
For those of you that are unaware, Spatial Audio is a special kind of audio format developed by Apple to produce an immersive and enticing surround-sound effect. The sound system costs around $4,550, which is pretty damn expensive. Spatial Audio functions through Apple Music, and it is Dolby Atmos-supported. The sound system also works with movie soundtracks, music tracks, and even film scores.
Apple Music, paired with Spatial Audio, is seamlessly integrated through the MBUX infotainment system in Mercedes-Maybach vehicle models such as the EQS and EQS SUV, as well as the EQE and S-Class, providing Mercedes owners with a completely immersive and unparalleled sound system. Spatial Audio delivers an out-of-this-world music experience!
“Sound quality is incredibly important to Apple Music, which is why we are so excited to be working with Mercedes-Benz to make Spatial Audio on Apple Music available natively in the car for the first time. Spatial Audio is revolutionizing the way artists create and fans listen to music, and it’s an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes-Benz, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world,” said Apple vice president of Apple Music and Beats, Oliver Schusser.
“We’re joining forces to offer our customers a benchmark music experience unparalleled in the industry,” stated Markus Schäfer, Mercedes-Benz Group AG’s chief technology officer and board of management member. “We are proud that our vehicles will be the first-ever non-Apple devices to feature immersive Spatial Audio with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels by perfectly integrating hardware and software.”
Apple has announced this awesome feature just last year, along with support for lossless streaming. This is also the first time that Apple Music's spatial audio feature has been integrated to vehicle audio systems. All Apple Music users have free access to both spatial audio and lossless streaming.