Icelandair Announces Global Search for the World’s Worst Photographer With $50,000
Award-winning photo competitions are often a go-to promotional strategy for companies. However, this time around, we've stumbled upon a rather intriguing contest. Icelandair, an Icelandic airline company, has announced it will be rewarding the worst photographer with a handsome prize of 50,000 dollars, along with a 10-day accommodation-inclusive trip.
Icelandair has launched an intriguing campaign.
The company has kicked off a global competition to find the 'worst photographer'. The goal? To prove that the stunning beauty of Iceland's nature is so captivating, even the most amateur and untalented photographer could capture breathtaking shots in this island nation.
Applicants must be over the age of 21 and have no travel restrictions to the United States, Iceland, and the United Kingdom.
All you need to do to prove how terrible a photographer you are is to answer the questions posed on the company's official website. The reward? A cool $50,000 (equivalent to approximately 2.2 million TL). Moreover, alongside the cash prize comes a 10-day trip to Iceland, inclusive of round-trip flights, accommodation, and expenses. Applications will close on April 30, with the lucky winner embarking on their journey in June.
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