24 Reasons Why You End Up Spending 200$ Every Time You Go To Supermarket For Basics

Supermarkets and stores have one single goal: Making you spend more money. If you are ever wondering how they are managing to do that, here you have a list of some of their tricks:

1. Shopping carts are intentionally designed massive, so you can fill more!

Experiments show that when the shopping cart size is doubled, the consumption also increases by 19%. Never mind if your car/basket is empty. It’s even better for the ease of carrying!

2. Don’t try hard, you can keep in your mind maximum 4 price tags

This is the average figure. So, although you would tell the best deals for the regular items on your shopping list, you generally don’t realize when you are overcharged for the things you buy more occasionally. If you are buying something you don’t buy that often, do price comparison!

3. Half the customers change their mind on check-out queues

That’s why some stores keep these waiting lines as narrow as possible, so you can’t find any space to leave the stuff you don’t want to buy anymore. It is wiser to get rid of the things you are not sure if you want, before the queue.

4. Bring your own music for shopping

The music played on supermarkets are carefully chosen to reduce your speed. Some super-smart playlists can manage to slow you down by 23%! When you get slower, you have more time to buy more. Speed up!

5. "Feels like our local grocer!"

In order to stay psychologically competitive, supermarket employees on the meat or fruit stores may be dressed up like your local grocer or butcher. They may not be as genuine as you think

6. There is still dew on spinach, they must be fresh!

The water (sometimes containing preservatives) sprayed on fruits & veggies to give them a ‘fresh’ look at supermarkets may not be good for the food as well as your health. Another tip: If you can get rid of the water on leafy greens (e.g. lettuce, collards, spinach etc.) before scaling them, you wouldn’t have to pay extra for water

7. Only 10$ for 10? That’s a good deal!

When they replace 80 cents tag from a drink with something like 10$ for 10, it might look like a big promotion to most of the people (and you will buy 10 instead of 1 without a reason) If you don’t know the actual unit price, you might want to think twice when you see a promotion.

8. Break from the herd!

Avoid weekend shopping as possible. Other customers’ behaviors often create “herd mentality” on individuals. The best days for a more “conscious” shopping experience are Monday and Tuesday, according to studies.

9. Welcome to …

The employees welcoming you at the door are actually there against shoplifting. Because, there is much less chance of shoplifting at the stores that customers are invited/welcomed by someone at the door!

10. Would you like to try our new product?

The entrance areas in supermarkets are generally skipped by customers without spending much time, cause people have other things to buy in other departments. Knowing that, they utilize these areas for the promotions in general.

11. Should we watch a movie tonight?

Then, ‘calming’ section comes after the entrence. In that part, you generally find things like books, magazines, DVDs; which you might want to stop by and take your time inspecting. So you start forgetting about outside or the track of time, and get into a ‘perfect mood’ for slow shopping.

12. Healthy food

And fruits &vegetables... They come right after, cause they answer to the most basic question: Food. When you start your actual shopping from that point, you will not feel that guilty buying all the other things you don’t need in the following departments.

13. Where are these goddamn eggs?

Products like milk, dairy or eggs are placed at the very end in general; cause you are expected to buy them anyways. They try to seduce you with all the other stuff you will find onyour way to these products.

14. Speeding kills (supermarkets)

According to an MIT study which tracks the movement of customers in supermarkets by using their phone signals, when the overall idle time that customers spend in the store increases by 1%, sales also increases 1.3%. So, fast customers are not their favorite type. You should calm down and consume more!

15. "Omg It smells amazing"

Bakery stores in the supermarkets have another –as important- job : Getting you hungry through all the good smells they release, to make you shop more. Most of these products are pre-cooked, so all they do in the stores is to heat them again. 

But, the impact of the smells they give off is very impressive. You may find the store of frozen products not very far from the bakery; so the difference between fresh and frozen in our minds gets blurry and we buy both.

16. Cause, the sense of smell is one of the oldest and strongest

Some supermarkets even use artificial scents. For example, you may feel
freshly washed laundry smell in detergent store. (Some stores even imitate the
“sound” of fresh laundry!) These all target to stimulate the consumption center
in your brain. (Another interesting example: The Aroma Company, specialized in scent-based marketing strategies, used once “coconut smell” to increase
sales in a travel agency. Cause the coconut smell reminds people things like
summer, beaches, sun creams and vacation)

17. Items at eye level

The most valued space on store shelves are the ones at eye level. (This varies by country; i.e. average Asian consumer is considered shorter than average U.S consumer) So, there is a secret war for this precious shelf and big stores make extra money from suppliers to exhibit their products at eye level, cause customers are less likely to check the products on higher or lower shelves. Some studies argue that upper (or end of) shelves are also good for that.

18. Targetting children

Similarly, some products are strategically placed on lower shelves, at the eye level of children!

19. Big broher watching you

Surveillance cams have another important function besides security: For example, some stores are already using facial imaging softwares to analyze customer reactions by their mimics and expressions when choosing products.

20. Let’s get a beer and go home

Studies also show that beer department is where instant decision making is the least relevant. People already know what beer they want and go that store to get it. It means beer companies should focus on outside marketing activities rather than in-store promotions.

21. Do you have another size of it?

Offering customers not many choice is another proven strategy. Sometimes, people leave the store without buying anything just because they get overwhelmed by having too many options. But they have a solution for that: Next to two comparable products, offering a third one with relatively lower quality & price. This ‘bait’ product makes decision-making easier.

22. Even flooring is special for you

Believe or not, some supermarkets have smaller floor tiles on the departments they sell their relatively expensive products. By doing so, they aim at making you feel like walking too fast, though you are slow in fact. As we called it before: speeding is the enemy of stores.

23. Customer loyalty cards

Loyalty cards are not only offering you discounts. They also provide invaluable information regarding your shopping habits to the stores.

24. Maze-like stores!

Don’t forget: Stores are designed in a way to make you walk by hundreds of other products on your route to your target items.

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